Cricinfo has built an animation feature around the text feed from its online commentary. The ball-by-ball, blog-like game updates are provided by Cricinfo reporters at the match, and then represented on a video game-like pitch using Shockwave:

Sky Sports claim that this eats into their rights as exclusive broadcasters of live action from the World Cup.
I can't see it myself. No one with a choice would choose to watch this animation rather than watch the real video footage. I think the animation is fantastic, and I've enjoyed having it playing in the background while I've been working, with commentary from BBC Radio streamed in online to fill out the picture, but there is so much missing - the fielders for a start, expressions, gestures, the crowd - that to claim it detracts from Sky's offering is a joke. Sky are clearly getting their objections in early before the quality of the animation improves, and the action on the real pitch can be mapped to online avatars who mimic their real life counterparts nuance for nuance. At present, the animation is still up there, and I hope it continues to be, unlike the BBC's football equivalent, which was intended to echo Premiership matches but which disappeared within days of going live.
Cricket is well served by the Internet. It's a slow game played over a long period of time, which means it's a game that you can can keep an eye on as it plays in the background, allowing you to get on with other things - much like I've got a tab open in Firefox right now updating me of the score between South Africa and Ireland. Cricket matches take place seemingly randomly through the week, and it's been much easier to keep track of what's going on through websites like Cricinfo than it ever was through newspapers. It's also a sport that thrives on statistics - cricket scorers are the archivists of the sports world, logging every ball in the time-honoured tradition of the Victorian academic lineage that cricket spins out of. But as good a job as they've done categorising the modes of play and the wonderfully colourful terms they've used to describe the positions of players and the vagaries of the action, (the arcane insider jargon that rewards sustained involvement in the game, such as silly mid-on, slips, gully, point, backward square leg, length, short of a length, line and length, yorker, third man, sweep, pull and hook) the essence of the game cannot be captured in a scorer's scorebook. Cricket in its pomp is a bewilderingly varied drama that works best either close-up on-screen where you can dissect the players' technique, character and courage, or from afar, with the song of the radio commentator lulling the imagination out of hiding, singing the game into being in the cauldron of your brain. It's great to go through the game afterward either in the paper or online, picking the stats apart and reconstructing the fall of the wickets to re-enact the battle, but it can never capture the true nature of the tension wrought of a bowler bearing down on the popping crease knowing the batsman 22 yards away at the other end has only his bat and his nerve-ends to keep him in the game. Like the batsman, the crowd is straining its every last sense to get the earliest glimpse of how the delivery will turn out, and while Sky have the rights to this raw footage, they don't have anything to fear from an animation, regardless how good it gets.
(via BoingBoing)