Tyler Brûlé, the man behind Wallpaper*, is about to launch his latest magazine, Monocle. Monocle will publish out of London with Editorial bureaux in Tokyo, New York and Zürich.
"We believe it’s time for a new, global, European-based media brand.
With a keen focus, strong reporting, sharp wit and more classic
approach to design, we’ve dubbed our venture Monocle.
At the core there’s a monthly magazine delivering the most original
coverage in global affairs, business, culture and design. Alongside,
there’s a web-based broadcast component covering the same areas through
a variety of bulletins, mini-documentaries and talk formats. Focused on
informing and entertaining an international audience of disillusioned
readers, listeners and viewers, it is our intention to create a
community of the most interested and interesting people in the world."
It's going to be interesting to see what the magazine will turn out like. I like Wallpaper*, though I'm not sure I'm the target audience for much of their stuff. The Director of Web and Broadcast will be Dan Hill of City of Sound fame, who will be leaving BBC Radio and Music Interactive for this new post. On his blog, Dan talks about the process of setting up a new magazine:
"If you're familiar with cityofsound, you'll note that the broad content offering
covers a great range of personal interests, from architecture and
design through cities and culture via business and current affairs. If
plans develop in the right directions throughout 2007, I hope to be
contributing content as well as orchestrating the infrastructure,
particularly focusing on Oceania, but that's another story ... First
steps involve thinking through how magazines, broadcast and web can
play off each other in creative, harmonious and meaningful fashion.
Initially that will mean a fair bit of wireframing in Omnigraffle,
whilst sketching idents for the short-form documentaries we'll be
commissioning and working out a production schedule ... Wish me luck.
It's going to be fascinating, and I'm very excited about the chance to
help create a ground-breaking product of such quality and distinction."